Some elements that determine if TV cell phones can be favored by cell phone buyers
Monday, November 30, 2009 2:52TV cell phones are becoming more and more familiar to a great number of cellular phone users. They can be heard of or seen anywhere communication gadgets exist. You only need to look to some Asian countries like South Korea to understand the great potential for TV cell phones. Handsets specifically introduced for Mobile TV have seen a growth in Korea. Samsung in particular developed a gadget with its screen being able to rotate 90 degrees to view in wide format. The company also intended to introduced it into European market.
Still, for mobile phone manufacturers and wholesale business operators, there are some points to think about before they come to the segment.
As we sell our services to people, the first concern that we should pay attention to is the target group. Who are they? What is the reason that they should purchase TV cellular phones instead of just sitting at home in front of big television screen.
Data show that cellular phone users are willing to pay for TV content on their handsets if the quality of the service is good enough. In other word, you must make sure that the programs are interesting enough. It is surely unworthy to buy a TV mobile phone just for watching advertisements. If the customers are willing to pay for the item, they must have thought that it was a rewarding investment. For some special groups of TV program fans, like sports fans, or those that want to update themselves with the latest international news, TV cell phones are definitely an ideal choice. For the groups who spend much time each day on the road, passing the fragmental time with the small gadget while taking a bus might also be a nice selling point.
Another potential group of customers are techno-buffs, who just want to try something new, no matter if they are cost-worthy or not. The potential users in this group are mostly youngsters.
There are also some other important elements influencing cell phone buyers’ purchasing desire like battery capacity, the size of the screen, and the importance the consumers attach to TV content. It is impossible for buyers who take little interest in watching TV to buy TV mobile phones.
Being distinctive from other cell phones, whether TV cell phones are popular or not largely depend on what kind of television services are provided.
At last, I want to say something about a quite interesting device, a pair of glasses you can wear with Bluetooth connecting them to to the handset so that you get the impression of a large screen with rather good resolution positioning in front of your head. The device might make all things different.


